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Case studies and insight

• Campaigns on Blyk are achieving great results, with an industry-leading average response rate of 29%. Here are a number of the latest case studies providing more in-depth details about some of the campaigns run on Blyk

	Futureheads Case Study		Lucozade Case Study		Heat Case Study
	UCLan Case Study		Total Film Case Study		Living TV case study
	Boots case study		L’Oreal case study		Brylcreem case study
	The Kooks case study		COI case study		Penguin case study
	JJB case study		RSPCA case study		NatWest case study
	Gorilla Recruitment case study		EFD; Semi Pro case study

Key insights

• Blyk Members have proven to be both responsive and receptive, often adding their own opinions to the campaign or brand
• Simple text messages receive a higher response rate - adding pictures, animation and sound results in increased recall and impact
• Offers and promotions on Blyk results in very high activity levels
• Response rates increase when Blyk is integrated as part of a media mix
• Timeliness and relevance increase response rates
• To speak to our insight team about Blyk Case Studies in more detail contact insight@blyk.co.uk