Blyk in the youth media mix
Delivering the best results
- Cost-effective engagement
- The average response rate to Blyk dialogues is currently 29%. With response rates this high, engaging young people through Blyk offers unrivalled value for money
- Accountability
- Blyk serves every message directly and logs every response and interaction that is received, providing robust accountability of your campaign
| Medium | Average Response rate (%) | Cost per Response (£) |
| Online advertising | 0.5 | £1.50 |
| 2.5 | £2.00 | |
| Direct mail | 2.0 | £12.50 |
| Mobile (SMS Push unprofiled) | 4.5 | £2.22 |
| Blyk | 29 | £0.53 |
Sources: E-consultancy September 2007, trade estimates Feb 2008
Blyk: Average across 900 campaigns